Boston the Absolut way

26 09 2009

Absolut has decided to give tribute to the city of Boston and launched a new flavor of their vodka last month – Absolut Boston. The vodka is infused with black tea and elderflower and will be available for a limited amount of time.

The company had a great idea with their ad campaign which is an allusion to the historic event, The Boston Tea Party, when Boston officials threw a whole shipment of British taxed tea into the Boston Harbor. If that wasn’t ‘Boston’ enough, the bottle sports a design that is reminiscent of the Fenway Park’s Green Monster.

Absolut will donate $50.000 of the profit to the Charles River Conservancy, as the brand’s ongoing commitment to environmental issues. So this is the flavor of Boston, get your hands on it now, or you’ll regret later.

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